How Hallmark’s Business Is Booming: From a Massive NFL Partnership to a Lavish Cruise With a 70,000-Person Waitlist

 If Hallmark’s business model were a Hallmark movie, the logline would be straightforward: Tired of the monotonous dating landscape, a hardworking woman is ready to try something different. As she opens herself up to new experiences, she envisions a future that no one saw coming. At Hallmark Media, executives know it’s a turbulent time in […]