Amazon Execs on the Keys to Creating Culturally Relevant Storytelling in the Global Streaming Era: ‘The Borders are Melting’

According to recent research from Amazon Ads, 72% of monthly streaming viewers want to see more authentic, cross-cultural stories in the media. That study, titled “Ads to Zeitgeist,” examines why streaming is at the forefront of the globalization of storytelling. “It’s an interesting time in the world of television and content creation,” said Nick Pepper, […]